From Art Historian to Tech Pioneer
How Franziska Scheuerle is Revolutionizing the Art Market with LOREMO
phylosophy
Franziska Scheuerle, a passionate art enthusiast with an academic background in art history and luxury brand management, recognized a market gap during her ten-year career in the premium and luxury industry: Many people appreciated high-quality interior design but had difficulty finding suitable artworks that harmonized in both size and color.
This insight led to the idea of LOREMO in 2019, a platform offering custom-made artworks through an algorithm-based configurator. These artworks are perfectly tailored to the interior and personality of the customers, based on scientific findings from color psychology and neuroscience.
In 2022, Franziska officially founded the startup LOREMO Luxury Fine Art.
With her platform, both businesses and private clients can commission perfectly tailored artworks through an algorithm-based configurator, customized to fit their interior and personality. This concept is based on scientific findings from color psychology and neuroscience, as well as Franziska's extensive expertise in the international art market.
Her vision is to create exclusive one-of-a-kind pieces for individuals. With LOREMO, she combines her passion for modern art and excellent design to create unique artworks that are perfectly tailored to each person's individual character, color preferences, and lifestyle.
Franziska Scheuerle’s journey demonstrates how passion, innovation, and the courage to forge new paths can revolutionize the art market.
What People Are Saying
— Sebastian Ulbricht, Mercedes-Benz AG
“Franziska is an excellent Luxury Brand & Marketing Expert and a passionate mentor. We connected through MentoringClub.com, and Franziska has supported and guided me with her experience and advice on premium positioning and entrepreneurship. She is very passionate about her mission and is also dedicated to helping others on their path.”
— Luisa Lipp,
Tory Burch
“Franziska is an outstanding leader and inspiring powerhouse whom I deeply admire and appreciate. With a clear focus, an inspiring vision, and high ambitions, she has continuously developed and supported me at LOREMO. I have learned a great deal from her, and as a luxury and art expert, she truly knows what she’s talking about.
— Birgit hass, BB Beteiligungsbörse Deutschland
“Franziska Scheuerle is an impressive founder who pursues her promising business model and vision with energy, charm, eloquence, and focus. As a Women in Tech, she inspires not only women with her strength but also draws the attention of investors, leaving a lasting impression. Her startup, LOREMO, has impressed me, and I’m confident that we will hear a lot more from this company in the near future. And not to forget: She is a superconnector in the luxury segment! Contacting her: Highly valuable”
NEW
COLLECTION
Art speaks to all the senses - now, even through scent. The Taste of Art is more than a perfume. It is an olfactory masterpiece, inspired by the works of art showcased at our vernissages. A touch of creativity, a hint of elegance, a feast for the senses.
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